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Analytics

Customer Retention CRM for Small Businesses: Analytics Features Compared

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For any small business navigating the competitive waters of today’s market, acquiring new customers often feels like an exhilarating sprint. But the true marathon, the race that determines long-term viability and sustainable growth, is run on the track of customer retention. It’s a widely accepted truth that keeping an existing customer is significantly more cost-effective … Read more

Predictive Analytics: The Next Frontier for ERP and CRM Transformation

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In the rapidly evolving digital landscape, businesses are constantly seeking an edge, a way to move beyond reacting to events and instead, proactively shaping their future. For too long, enterprise resource planning (ERP) and customer relationship management (CRM) systems, while foundational, have primarily served as sophisticated record-keeping and process automation tools. They excel at telling … Read more