ERP and CRM for Retail: Enhancing Customer Journeys in the Modern Landscape
In today’s fiercely competitive retail world, simply offering great products isn’t enough. Customers expect personalized experiences, seamless interactions across multiple channels, and instant gratification. To meet these elevated expectations, retailers are increasingly turning to powerful technological solutions: Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems. Separately, they offer immense value, but when integrated, … Read more